Paint the town purple!
Or light it up, at least…
Depending on how your building’s exterior lights work, getting your building lit up in purple could be the easiest thing you can do for WEAAD. The result is striking and is bound to get people talking.
In previous years, Melbourne Town Hall and Bendigo Post Office have been lit up, and there was no doubt that it was attention grabbing. Remember, WEAAD is in June so it gets dark early, while people are still heading home from work and if the buildings are lit they are bound to stop and wonder why.
Post information on your website and your newsletter about the reasons for lighting the building purple so you raise people’s awareness as well as catching their attention.