For councils

Councils are the most important link to older people in our community – your support of WEAAD is vital to helping raise awareness.

This year, we are challenging every Victorian council to organise an event or activity for WEAAD – we want Victoria to show the rest of the world how it is done! There are a whole range of possible activities – from the very simple ‘wear purple’ and sharing content on social media, to information forums, photo competitions and flashmobs. As such, we believe that every council can find something to do that suits their community, resources and budget.

The information below has been developed specifically for councils. You can find additional resources and information on the Resources page.

Lighting up the town hall purple

We are trying to get every Victorian town hall, and other iconic buildings lit up purple for the weekend of WEAAD. Find out more about getting involved.


What better way to challenge stereotypes of ageing than with a flashmob! They’re a great excuse to dress up, get together and have fun. Organise one for your town.

Information Sessions

Information sessions can be hosted in community spaces such as libraries and town halls. Create an eye-catching purple display with balloons and table cloths, and offer a range off resources on elder abuse, finance and rights. We can help you with organising resources and speakers – visit our contact page or Seniors Rights Victoria to get in touch.

Purple ribbons

Wear a purple ribbon, post one in your window or tie one around a nearby tree. Even better, embellish it with a personal note of support for the rights of older people. WEAAD-branded purple ribbon pins can be purchased direct from our supplier. Visit our merchandise page for up to date information about pricing.

Purple workforce

Maybe the simplest thing we can all do, is wear purple. Any shade will do, a splash of colour or a whole outfit. Take a look at our photo gallery for a bit of inspiration!


If a flash mob is not quite your cup of tea, we have a whole bag full of ideas for you to choose from.

Raising awareness

Use your existing communications (newlsetters, local newspaper, social media, noticeboard etc) to bring attention to WEAAD, the issue of elder abuse and/or your events. More information on how to do this, here. If you are hosting an event, media can help draw more attention.