Ideas for your event

Anyone can host an event or help raise awareness for WEAAD. In particular, we encourage councils  and seniors groups to jump on board and do something together on the day. As well as some ideas below, on the Toolkit tab you will find downloadable WEAAD merchandise, information on how to purchase further materials, and a guide to marketing your event.

This year, WEAAD coincides with a period in time where social events are impacted by Covid19, however the list below has some ideas for events and activities that can take place online or be adapted to maintain safe physical distancing.

Seniors Rights Victoria is holding an online Purple Tea event called ‘Stir A Cuppa For Seniors’. Staff and volunteers will connect virtually over a cuppa, whilst wearing purple or with something purple prominent in their Zoom frame to acknowledge WEAAD. It can be purple mugs, purple flowers, a purple teddy bear, anything purple at all! This event will be shared to social media to promote WEAAD.

We encourage other organisations and members of the community to ‘Stir A Cuppa For Seniors’ and share their photos to social media.

Get started with our WEAAD Toolkit. Use our sample media release to promote it.

For tips on making them a success see here.

• Host a 'Stir a A Cuppa For Seniors' Purple Tea event

Stir A Cuppa For Seniors

It’s easier than ever to help spread awareness of World Elder Abuse Awareness Day 2020! Show your support this June 15th without even leaving your home by ‘Stirring A Cuppa for Seniors’!

How you can get involved:

Hold your own ‘Stir A Cuppa For SeniorsPurple Tea event

1. Connect with colleagues, friends or family over a cuppa via Zoom or in your own home.
2. Everyone wears something purple or has something purple in the background – the official colour for World Elder Abuse Awareness Day. (It could be purple flowers, purple wig, purple décor, purple backdrop, purple toys, purple face paint, purple anything!)
3. Take a screenshot in Zoom, or snap a group photo of everyone stirring their cuppa!
4. Share your snaps on social media with the hashtag #WEAAD and your own personal message to show your support for seniors.

We’d love for you to share your ‘Stir A Cuppa For Seniors’ snaps with us!
Email them to 

Stir A Cuppa For Seniors flyer

• Snap a Selfie whilst 'Stirring a A Cuppa For Seniors'!

Snap a Selfie whilst ‘Stirring A Cuppa For Seniors’!

It’s as simple as snapping a selfie to show your support for seniors this World Elder Abuse Awareness Day! Simply

1. Make a cuppa
2. take a selfie with your cuppa and include something purple in the pic
3. add a hashtag #WEAAD
4. share it to social media!

It’s that easy! Or you can get as creative as you like.

We’d love for you to share your ‘Stir A Cuppa For Seniors' snaps with us! Email them to 

Some suggestions:

  • Take a photo, make a gif, or even record a short video.
  • Dedicate your photo to someone special, eg. "Love you, Grandma! I'm 'Stirring A Cuppa For Seniors' to show my support for World Elder Abuse Awareness Day #WEAAD #bestgrandmaever"

  • It doesn’t have to be a selfie, it can be a snap of just your cuppa – or even take it to the next level and express your inner-stylist by creating the perfect Instagram-worthy photo!
  • It can be anything purple – the official colour for World Elder Abuse Awareness Day. Purple hat, purple vase, purple teddy bear, purple face paint, purple wig, purple anything!)

Stir A Cuppa For Seniors flyer

• Participate in the 'Warm Safe Home Project'

Warm Safe Home Project

The Warm Safe Home Project was launched in 2019 by the South West Victoria Elder Abuse Prevention Network with the aim of starting conversations about older people’s right to feel safe in their homes. The project aims to raise awareness about elder abuse, its causes, and the things that can be done to prevent it.

The Warm Safe Home Project uses the icon of the house to talk about older people’s right to feel safe and live free from fear. In many cultures the home is the key to our sense of safety. Our homes shelter us from the outside world and provide a space in which to carry out our lives and interact with our loved ones. In elder abuse situations however, the home can become a place of danger.

How you can get involved:

You are invited to decorate handcrafted paper houses with embellishments and words that describe what a warm, safe home means to you. You then share photos of your finished houses on facebook and add a hashtag #WEAAD or #WEAAD2020.

For some inspiration and ideas visit the Warm Safe Home Project facebook page.

To request a house template and for more information visit the Warm Safe Home Project facebook page or contact Elder Abuse Prevention Project Worker, Becky Nevin Berger, via email at or phone 0408 879 117.


We’d love for you to share your Warm Safe Home Project house photos with us! Email them to

Warm Safe Home Project flyer

• News articles, videos and photographs

Definitely the easiest way to get involved!
The news section of this website will provide a space for conversations and artistic interpretations around the topic of “Human rights are ageless”. We want to create multi-generational exploration of ageing in Australia, including how our attitudes towards ageing challenge, infringe on and/or support the rights of older people. Anyone can contribute.

• Purple lights

Paint the town purple! Or light it up, at least…

Depending on how your building’s exterior lights work, getting your building lit up in purple could be the easiest thing you can do for WEAAD. The result is striking and is bound to get people talking. Post information on your website, social media and  newsletter about the reasons for lighting the building purple so you raise people’s awareness as well as catching their attention.

• Submit an article or letter to the Editor

Write to your local paper reminding people that our older citizens have given to us for many years and it is now our turn to give back to them. Talk about how ageism and lack of respect for our older people makes them more vulnerable to abuse. Call for the community to be proactive in engaging older people.

• Wear purple/decorate purple

Maybe the simplest thing we can all do is wear purple – a splash of colour or a whole outfit. You could also decorate in purple whatever people will see (such as a window, door or tree) and provide some WEAAD information.

• Host a lecture, debate or presentation

Host a lecture, debate, speech or presentation on ways to prevent abuse and neglect in later life - speakers are available via Seniors Rights Victoria or invite professionals from your local area who work with older people so the audience can learn how to recognise and respond to elder abuse.

• Purple workforce

Depending on how daring you are, going purple for WEAAD can be as simple as asking people to wear a touch of purple to work, providing them with some WEAAD information, and maybe even collecting money from them for an organisation working to stop elder abuse.

• Plant a tree

Have the Mayor or local MP plant a tree to mark the day. A declaration could be made by the Mayor or MP to commit to reduce elder abuse in the community through raising awareness and choosing policies that make your community a positive place to grow older. Invite the community to watch the tree planting – or have everyone plant a tree in commemoration of the older people who influenced their lives. Tie big purple ribbons round the trees.

• Purple or pay

You could raise money to help people experiencing elder abuse to receive the support they need by having a “purple or pay” day at your office.  People can wear purple – or they can pay to not wear purple!  For an more charitable twist, you can put a low cost ($1) on wearing purple and a high cost ($5) on not wearing purple. Offer a prize for the most purple person in your office.

• Information tables

These can be set up with purple balloons and information from Seniors Rights Victoria about WEAAD. You may need permission or a permit for some places.

• Create a public display board

Invite community members or schools to participate in making posters and displaying these in libraries, local councils or shopping centres. It’s great to get schools involved – students can practice their graphic design or photography skills while creating an eye-catching display to help raise awareness in the general community. They also learn about elder abuse in the process and reflect on their own relationships with older people.
Displayed in the local community centre, library or health centre, the information can be accessed by at-risk people too and help them to understand the assistance available.

• Plan a walk to raise awareness

Local councils or other organisations could organise and promote an “Awareness Walk” and invite community members to participate. This can be particularly effective if you choose a very public route and all wear purple!

• Social networking

Use social networking to raise the awareness about abuse of older people. Post positive messages about ageing. Lots of good information available on elder abuse websites.

• Morning or afternoon tea for WEAAD

Hold a morning or afternoon tea. You could invite a guest speaker to introduce topics around elder abuse or simply use it as an opportunity for guests to have an open conversation with each other. Guests could wear purple and eat purple food.

• Purple ribbons

You can buy and wear a WEAAD purple ribbon.  You could also buy a length of purple fabric (you probably want it at least half a meter wide) and tie it in a bow around a tree, a lamp post, a pillar or column on your building or a door handle.

In fact, why not get your whole business community behind you with purple ribbons along every street?

• Yarn bombing

Yarn Bombing 3Decorate poles, seats, bike racks etc with knitted or crocheted art (yarn bombing) – the photograph on the left shows a great example from Frankston  who used yarn bombing to draw attention to elder abuse in 2014.  Not only is the art eye-catching but Frankston cleverly hung information cards from decorated poles so that people had the information they needed to learn more

• Flash mob

What better way to challenge stereotypes of ageing than with a seniors flashmob! Organise one for your group. See tips HERE

• A few more ideas
  • Benefit concert
  • Picnic or games day
  • Bowl-a-thon
  • Knit-a-thon (make a WEAAD banner)
  • Film night
  • Street art
  • Fashion show (purple clothes from op-shops)
  • Sponsorship for a personal challenge
  • Trivia night (include questions on ageing)
  • Dance
  • Talent quest
  • Volunteer day
  • Benefit concert
  • Book club/discussion group on elder abuse
  • Essay or playwriting competition
  • Purple food event
  • Competitions

We’ll be adding to this page as people send us ideas or questions so feel free to contact us if you think we should add something.

For resources from other Australian organisations see here and here.