World Elder Abuse Awareness Day (WEAAD) is commemorated each year on 15 June to highlight one of the worst manifestations of ageism and inequality in our society, elder abuse.
Elder abuse is any act which causes harm to an older person and is carried out by someone they know and trust such as a family member or friend. The abuse may be physical, social, financial, psychological or sexual and can include mistreatment and neglect.
WEAAD was officially recognised by the United Nations General Assembly in December 2011. According to the World Health Organisation, prevalence rates or estimates exist only in selected developed countries – ranging from 1 to 10 per cent. Although the extent of elder mistreatment is unknown, its social and moral significance is obvious.